Manchester-based digital agency Bite Digital is exporting its search engine marketing expertise into China with a specialist Chinese SEO team to help UK firms extend their reach into the lucrative Chinese markets.

Bite Digital Imports SEO Specialists To Support Expansion Into Chinese Markets

Date: 10.03.2011

Jason Cozens of Bite Digital Manchester-based digital agency Bite Digital is exporting its search engine marketing expertise into China with a specialist Chinese SEO team to help UK firms extend their reach into the lucrative Chinese markets.

Bite’s Chinese Solutions team will be headed up by joint managing director Jason Cozens supported by Chinese-speaking search marketing executives.

The SEO agency, whose clients include All Saints, NUS and Crown Paints, already implements campaigns across Europe and has French, German and Spanish speaking members on its 20-strong team of SEO and digital marketing specialists.

Jason Cozens said: “The UK currently exports more than £4.5bn worth of services and products to China and this is expected to rise by at an estimated 9% in 2011; and China is the second largest economy in the world in nominal US dollar terms as well as the second largest luxury goods market globally. It also has the highest internet usage – some 420 million users and growing.

“This opens up a major opportunity for UK firms to capitalise on the opportunity the ‘world-wide’ web offers, and specifically search techniques, to expand into global markets.

“Using search engine marketing, businesses can now reach out to markets around the world either selling direct or controlling their brand while still working with distributors.

And it has to be said, when it comes to digital marketing, the UK is years ahead of businesses in Europe and other parts of the world so UK business need to use that for competitive advantage."
He added: " UK businesses have a lot to offer the world but our export culture is not as strong as it is in other countries. The internet is an international high street and increasingly our customers are waking up to the reality that the traditional supply chain has become outdated. Although distribution partners still play a role, manufacturers and retailers no longer have to rely on distributors and concessions as much as they did and can more easily than ever enter these lucrative markets.

“Having successfully helped our clients expand into European markets, we’re now geared up to take this one step further and we’re putting international Search Engine Optimisation (SEO) at the front of our evolution, starting with China.

“Our appointment of Chinese speaking staff allows Bite Digital to offer Search engine optimisation (SEO) and Pay-Per-Click advertising solutions for the major Chinese search
engines incuding Baidu 百度, Sina, Sohu, Accoona, Sogou, Yisou and Timway, MSN, Yahoo and Google.

“The agency has also developed close working relationships with a number of partner companies in Hong Kong, including translation companies and copywriters, who are helping Bite deliver its specialist SEO and PPC solutions on a local level.”

The creation of Bite’s 'Chinese Solutions' division is being assisted by 'Business Support Solutions' in partnership with UK Trade and Investment. 
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